INTRO
About me
I have a knack for finding digital solutions that benefit users and partners. With experience in both startup and corporate environments, I bring a diverse set of skills and good vibes to every team I join. I believe in the power of collaboration and teamwork.
Why UX
I chose UX/Digital Product Design as a career because it allows me to tap into my practical creativity in order to positively impact the way humans lead their lives digitally.
Outside of work
I enjoy long walks and geeking out about indie video-games, movies and musical genres.
Banking accounts & transactions
Enhancing business efficiency and oversight by introducing subaccounts and revamping transactions within a German mobile fintech app.
Internet plans & add-ons
Aiding U.S. residents in making informed and advantageous decisions when purchasing internet plans and add-ons.
PROCESS
Flexible & tailored process
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In this phase, I conduct user interviews, and if available, data analysis. This ensures a profound understanding of the project landscape, user needs, and business goals. Collaborating with stakeholders, I organize workshops for knowledge sharing, problem definition and vision alignment.
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This step is dedicated to competitor analysis, identifying opportunities, and collaborating with team members to come up with creative and practical solutions.
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Building on user testing insights, I integrate findings into the final prototype. Iterative testing ensures alignment with user needs and business objectives. Stakeholder alignment spans design system governance, marketing, and security and other involved departments.
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Collaborating closely with developers, I ensure designs are technically feasible. Together with the PM, I prepare detailed documentation and facilitate the breakdown of user stories.
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Post-implementation, I schedule review sessions with developers, ensuring accurate design implementation.
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Beyond implementation, my commitment extends to continuous improvement. Soliciting feedback from users and stakeholders, I create avenues for continuous improvements and future product strategy.
TESTIMONIALS
What people say about my work
“Working with Lorina for the past year has been such a joy. She delivers at 150%.”
— Ashley Cunningham, Design Director @Viasat Inc.
“If there's such a thing as ‘design engineering,’ Lorina personifies it.”
— Dan Andrei Diac, Team Lead @Thinslices
“Lorina’s ability to develop and deliver high-quality solutions is exceptional.”
— Carlos Yllobre, Head of Product Design @Penta